Ted’s most cutting edge barbershop resides at the heart of the weird and wonderful mayhem of London’s most charismatic neighbourhood. Adorned with tributes to Berwick Street’s prestigious musical history as well as one or two nods to Soho’s nightlife, this rock ‘n’ roll Ted’s Grooming Room is a perfectly cut diamond in the rough. Inspired by harmonies and pitch-perfect hair, this barbershop celebrates grooming that’s worth making a song and dance about.
Ted's Grooming Room has been on Berwick Street since 2015. The shop's interior is themed around the street's vinyl history, with record sleeves, music posters and a jukebox. Berwick Street was once known as the Golden Mile of Vinyl and was used for the cover of the 1995 Oasis album (What's The Story) Morning Glory.
The barbershop is at 42 Berwick Street, between Old Compton Street and Broadwick Street. The nearest station is Oxford Circus, about a three minute walk. Tottenham Court Road and Piccadilly Circus are both within five minutes on foot. The shop is open seven days a week, including Sundays from 10am to 6:30pm. Walk-ins are accepted but booking ahead is recommended, particularly towards the end of the week when the area gets busy.
Barbershop Services and Prices
All barbers at Ted's Soho are trained in traditional Turkish barbering. Services include haircuts, cut-throat shaves with a straight razor, beard trims, beard shaping, brow threading and ear flaming. Prices start from £35 for a clipper cut.
Cut a Long Story Short is a standard haircut at £45. The Ace of Fades adds a skin fade for £50. For men who want a haircut and shave in one sitting, the Full Ted Service covers both and includes ear flaming and a hot towel treatment at £70. The Tommy N' Turkish is a standalone beard trim, shave or shape up at £35, and the Block N' Beard pairs a clipper cut with a beard treatment for £55. Brow threading and hot wax treatments are available as extras. All services can be booked online through the website, over the phone on 020 3397 9966, or in person as a walk-in.
About Ted's Grooming Room
Ted's Grooming Room is a chain of barbershops across London with roots in Turkish barbering tradition. The Soho shop on Berwick Street is one of over 20 locations and follows the same format of combining haircuts with traditional shaving services.
Each Ted's location has its own interior theme. The Soho branch leans into the music history of the street, while other shops reference their own local character. The barbershop model is built around Turkish techniques, particularly the straight razor shave and hot towel treatment, which are available at every location. Appointments can be made for a specific barber if you have a preference, or you can take whoever is available if you walk in. The Soho shop tends to be busiest at lunchtimes during the week and on Saturday mornings.
FREQUENTLY ASKED QUESTIONS
Walk-ins are welcome but booking in advance is recommended, especially on Fridays and weekends. You can book online through the website or call 020 3397 9966.
A clipper cut (Clip Off the Block) starts at £35. A standard haircut (Cut a Long Story Short) is £45. A skin fade (The Ace of Fades) is £50. The Full Ted Service, which combines a haircut with a shave, is £70.
Monday to Friday 9am to 8pm (last entry 7:30pm). Saturday 9am to 6:30pm (last entry 6pm). Sunday 10am to 6:30pm (last entry 6pm).
42 Berwick Street, London W1F 8RZ. The nearest tube station is Oxford Circus, about three minutes on foot. Tottenham Court Road and Piccadilly Circus are also within walking distance.